A magazine for the love of art. That’s the new tagline on our masthead, replacing “Art is the answer.” Although art is still the answer to many big questions (including the ones below), I thought it was important to establish that we are indeed a magazine. That is, we have many different contributors, we tell stories in a variety of formats, and we strive for an appealing balance of dependability and surprise.
My only reservation about the new tagline is the word art. Will people understand that we don’t just mean painting and sculpture? That we care about all forms of art? The arts would be clearer, but that has a posh ring to it, like something you become a patron of or have a National Endowment for. We’re all about the love, not the prestige. But is it clear from the word art that we love music, literature, theater, film, photography, dance, and any other activity that brings beautiful and intriguing creations into the world? Will people get it? I don’t know. I guess we’ll have to show them.
“The only thing better than singing is more singing.”Ella Fitzgerald